newsdiscover.com | Sitemap | LOGIN - Free Registration
   
  

Archive
M T W T F S S
12
3456789
10111213141516
17181920212223
24252627282930

Newsletter

Subscribe to newsletter:


    
  • email Email to a friend
  • print Print version
  • Add to your del.icio.us del.icio.us
  • Digg this story Digg this

  
  
Home : Tech : Developers : Drive Traffic 2008
  • email Email to a friend
  • print Print version
  • Add to your del.icio.us del.icio.us
  • Digg this story Digg this

Drive Traffic 2008

Roy-Wikan NewsDiscover.com on 07 February, 2008 22:06:15 | 345 times read
Adjust text size: Decrease font Enlarge font
news photo
Are you on track for meeting your goals in 2008? What did you do this month to help you reach your goals?
I made a list of my goals, and then reverse engineered them to see what I would need to do in order to reach
those goals. If I want X sales, how many people do I need to talk to? To talk to X people, I need X people to opt-in. To get x opt-ins, I need X people visiting the site. Once I know that, I look at all the tools available to me to help drive traffic.

We are working on our site again, time for some new information, and overhaul of some of the old info and some more optimization. That’s a step towards reaching my goals. I’m also working on various other tasks, projects and campaigns.
The thing you need to remember is, the more activity you create, the more offers put out there – the easier it will be to reach your goals.
The more traffic you get, the easier it is to reach your goals. For example: if you wanted to get 20 sales this month, and you had 500 site visitors, depending on your conversion rate you could probably accomplish that goal. However, if you had 3000 or more site visitors, you would likely reach the goal easier, quicker and actually exceed the goal.
So, what can you do to cr -

eate activity and drive traffic to your site? Well, it depends what industry you are in, but here are just a few ideas:
• Search engine optimization
• PPC
• Advertising in ezines or on targeted websites
• JV offer
• Mail an offer to your prospect list
• Mail an offer to your customer list
• Ask for referrals
• Blog
• Write articles and get them published online and offline

There are so many things you could be doing, so pick one a day or one a week and get going!
This year I’m all about creating momentum!
One last thing I wanted to share, and then I’ll get on with the newsletter….


I spoke at an SEO Conference in Arizona this month. Of course, I got sick the night before the Conference, but that’s a whole other story. I really enjoyed the Conference. I met some great people. I learned some things. I taught some things. It was good. A nice way to start the year. The Conference organizers asked me to provide a list of 3 Do’s and 3 Don’ts that the audience could take away from the presentation. The target audience was larger businesses – but even if you are a small business you can get something from this, so I wanted to share my Do’s and Don’ts with you. Enjoy.

1. Don’t sacrifice marketing for SEO – with a little understanding SEO and marketing efforts don’t have to conflict and can work harmoniously together. On the surface some SEO techniques may appear to conflict with best practices for marketing. This is largely false and stems from old notions and SEO techniques. Quality on-page optimization does not mean marketing techniques have to be sacrificed.
2. Don’t throw SEO tasks to your IT department and leave your copywriters and marketing team out of the loop.
Although some say this is not the case, there are components of SEO that really should belong to the marketing/copywriting team. Writing compelling descriptions and text that uses your keywords is not a technical job – it should be the task of someone in your marketing department. Your technical team should focus on optimization issues that involve the code and structure of the site.
3. Don’t hesitate to outsource or bring in consultants if your in-house staff doesn’t clearly understand the SEO objectives and have a clear implementation plan. Many companies feel if they bring in outside help with optimization, they are asking for trouble and giving up control of their marketing efforts. A quality SEO Firm should be able to
successfully implement an SEO campaign, or consult with your in-house staff without sacrificing the marketing efforts you marketing team has in place.

Technicians in SEO Firms should understand that coordination with a marke - ting department is part of the job.

1. Do understand the role of SEO and marketing in your business and have clearly defined goals for each. When the final product (web page) is reviewed, each department can assess the page and should feel confident the goals will be met.
To state the roles simply, SEO is responsible for driving targeted traffic to the site and marketing is responsible for converting that traffic. You should reverse engineer your corporate goals to set your SEO and marketing plans. For example, if you need 10,000 sales in one month, how many visitors do you need to visit the site to accomplish that goal? What marketing techniques can you put in place to increase the conversion rate and get more sales from the traffic the SEO is driving?
2. Do have your marketing and SEO team sit down together, so each side understands the goals and requirements. The two departments should be able to find a middle ground “formula” that can be used to accomplish both departments’
goals. Using keywords effectively in your copy does not mean that the text won’t be compelling and cannot have specific “Most Desired Actions” identified with “Calls to Action” in place. If each side understands a little bit about what the other side requires it will be easier for the two departments to work together towards the common goal. Remember, part of this process is determining how the marketing team can be involved in the SEO (see Don’t #2)
3 -
. Do understand the foundation of an SEO campaign is the words that you select for optimization. Targeted keywords may drive less traffic, but the traffic will likely convert at a higher rate. Look for a balance in your “keyword list.” You should cast your net wide for a larger number of leads that are earlier in the buying cycle, but then you must also laser focus in on prospects that are more specific and further along in the buying cycle. That way you aren’t bringing in unqualified traffic and expecting your marketing team to do a really difficult job and make that poorly targeted traffic convert.

- (6388 spacer.gif/wikan)

Post your comment comment Comments (1 posted)

  • Posted by Glenn, 07 February, 2008 15:17:40
    how to drive traffic more? image

Today's Most Searched


More News

internal Google's newsdiscover.com Web