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Home : Tech : Rich Niche Communities
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Rich Niche Communities

Roy-Wikan NewsDiscover.com on 30 January, 2008 05:49:00 | 268 times read
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It would appear that niche communities are all the rage - at least for the moment they are.

You know what they are...you've seen them. Total virtual communities dedicated to just one topic - like Snooth.com for wine connoisseurs and silvervixens.com for women 'of a certain age'. (Disclaimer: my company prog -

rammed silvervixen.com)

I've read several articles over the past week or so touting niche communities as *the* best online marketing vehicle for businesses. As they say, the money follows the crowd.

So, what's driving the trend?

1. Approximiately $920 million dollars was spent in 2007 in ads on social networks - and 8% of that moolah went to niche sites. Um, yep, that's enough to start and drive a trend.

2. The big companies are in it -- so it MUST be good . Taco Bell, AT&T, Budweiser (although it failed miserably) have all thrown their corporate chapeau in the ring. It's been my experience that no matter if a corporate strategy is well- executed or not, if enough companies do it, ot - her companies will do it, too. Call it follow-the-leader or the blind-leading-the-blind...whichever works.

But, here's what I think is really the driver:

3. Companies benefit from being involved with a very small aspect of social media - and yet they're still just buying ads. They don't have to change their modus operandi one iota - and they can tout that they - 're 'engaged with social media'. Same sh*t, different tactic.

It's funny how the world works when you have the money to spend.

- (1652 spacer.gif/wikan)

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